A vigorous massage all over the body is highly beneficial in the treatment of impotence as it will revive the muscular vigour which is essential for nervous energy. The nerves of the genital organs are controlled by the pelvic region. Hence a cold hip bath for 10 minutes in the morning or evening will be very effective. These methods correct the underlying problem of impotence. The main problem of secondary impotence is the apprehension created by failure which generates a good deal of anxiety for the next time round regarding the likelihood of failure. If, in fact, intercourse is attempted again and the same failure results, then a vicious circle is established. Anxiety of failure is established as an anticipatory reflex which in turn impairs the capacity of the penis.