Michael Jordan is the greatest basketball player of all time. Jordan was one of the most effectively marketed athletes of his generation and was considered instrumental in popularizing the NBA around the world in the 1980s and 1990s. Won 6 NBA titles, 5 MVP awards, two Olympic Gold Medals and an NCAA title. Michael Jordan was responsible for an entire era in the NBA. He made the NBA a worldwide phenomenon. He was the greatest scorer/defender the league has ever seen.