Native ads are taking the marketing world by storm because of their effectiveness. Studies show that people respond well to seamlessly integrated content that adds to their user experience. 57% of millennials will visit engaging content even if it is obviously sponsored. Native ad spending is projected to hit $7.9 billion in 2015, and experts estimate the number will shoot to $21 billion by 2017.
Nowadays, everyone wants to be a native advertiser, and platforms are popping up everywhere. If youre exploring native advertising, make sure you are working with a topperforming company. Dont let yourself be just a number in a sea of advertisers and publishers; choose a platform that emphasizes quality over quantity. This will also ensure highquality traffic reaches your site.
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