Online Marketing Trends
More Money Allocated in Online Ads
The web is a place, where people spend their time during work and free time, giving marketers a wealth of great opportunities for targeting, segmentation and tracking options that are simply unavailable in traditional offline advertisements.
Internet advertising is predicted to rise by 10% on a global rate! Furthermore, mobile ads are also expected to grow by a smashing 48% in 2015. Consequently, online ad spending will increase during next year and this trend will continue further on, allowing marketers to precisely target specific user groups.