What is it? Buddhists have been meditating using the mindful technique for more than 2,000 years, but over the past five years the trend for living mindfully has become inescapable. Mindfulness is a form of meditation that encourages devotees to live in the moment by focusing on breath and acknowledging the fleeting nature of thoughts. Practitioners learn how to do this (from a book, app or course), then find time to zone out during their daily routine.
One of the most accessible books, Mindfulness: A Practical Guide To Finding Peace In A Frantic World, has sold 250,000 copies worldwide.
Who does it? Anyone can do it, but it has a strong following among stressedout executives. Arianna Huffington swears by her daily hour spent on mindful meditation.