Jeter is considered to be one of the most consistent baseball players of all time. Highly competitive, an aggressive hitter, Jeter once said, If you re going to play at all, you re out to win. Baseball, board games, playing Jeopardy!, I hate to lose. Known for his professionalism, he has been one of the most heavily marketed athletes of his generation and is involved in several product endorsements. His personal life and relationships with celebrities have drawn the attention of the media throughout his career. Teammates and opponents alike regard Jeter as a consummate professional and one of the best players of his generation.