Smart phones and internet-ready devices are not just for professionals any longer. Everyone from pre-teens to grandma and grandpa is sporting a smart device these days. Remember the days when you only made phone calls with your mobile phone?
Mobile phones are on the rise for use as cameras, travel planning, product and service research, garnering peer reviews, online shopping, gaming and more. Savvy marketers are allocating more of their advertising dollars to mobile due to expanded consumer device use.
Dollars are being allocated for web-based and native app development, mobile display advertising, mobile search, mobile sites for information and m-commerce alike. Ever considered seeking out a long term drug rehab center via your mobile phone? It is quite possible!