I am extremely number challenged. Im the biggest of big picture thinkers. So there are times when I am working on a project that I think is going terribly only to finally force myself to build a spreadsheet or break out the analytics and find that Im actually doing better than I had thought. Unfortunately, the opposite is also true, when I think that Im kicking ass only to find that the actual return on investment of time, dollars, etc. isnt where I thought it would be. Truth be told, this is one of the number one reasons people go out of business they dont pay enough attention to the cold, hard numbers.