In 1995, Rodriguez became design director of TSE, where he presented the first readytowear collections for men and women. In 1996, Carolyn Bessette asked Rodriguez to create the gown she wore to marry John F. Kennedy Jr, putting the designer firmly on the fashion radar. Rodriguez was soon appointed design director of Cerruti in Paris. After that a consequence, Loewe appointed Rodriguez as design director of the womens ready to wear collection. Rodriguez held the position until 2001.