The world despises a cheap imitation and loves an original. Conformity to the norm will merely sentence you to mediocrity, obsolescence, and irrelevance. Everyone has unique gifts and talents, and the earlier you discover and develop yours the better off you will be. Build your personal brand, become a subject matter expert, and guard your reputation. Everyone has a personal brand the question is will it be built by default or by design. Everything you do should enhance and reinforce your story.