Social Media Networking Sites
Kaixin001 is a popular professional networking tool in China. The target audience for Kaixins, are typically white collar middle class who come from a first tier city. This site in China is extremely popular among people who work for multinational companies, ad agencies and other white collar companies. Kaixin001 has gained much more popularity since 2009, because social networking sites, such as Myspace, Facebook, Twitter and Youtube were blocked in China.