Though the North American International Auto Show included many bold vehicles that defied conventional styling, in some cases automakers played it safe to detrimental results. The styling on this new Audi A8 does little to differentiate itself from its sporty, luxury peers. Despite a redesigned front and new LED headlights, the car doesnt pop. It looks boxy and conservative. And with an MSRP in the $75,000 range (the cost of the current model), this could have been more scintillating.