We hate to break it to you, but designers do not follow a secret rule book. There are no hard and fast laws governing what we do. We are creative types by nature and love to imagine, dream and explore, following our intuition. That said, there are some rough principles that guide us to ensure a great result every time. They are just tried and true things that work. And these arent tricks or skills that take years to master. Anyone can do them from day one. Consider this a foundation for developing your own quirky, creative, rule breaking intuition.