Part of being aware of your surroundings is noticing what's on the walls, in people's cubicles, and in the lobby. This can give you nuggets about the company that can't be found with Google. 'Sometimes looking at what is on a whiteboard in a conference room can give you valuable information. A client once saw three issues that were hitting sales on a board in the room he was asked to wait in. He was able to talk about them during his interview,' notes Couper.