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Test # 10


1.
You are the project manger at an advertising firm that specializes in marketing and promotional campaign for athletic shoes. Your company frequently uses sports celebrities as part of the marketing and advertising campaigns. Advertising that uses celebrities to influence consumerís purchasing decisions is an example of what type of power?

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Idiom of the Day

hush money
money paid to persuade someone to be silent about something
The politician was arrested for trying to pay hush money to a victim of the scandal.

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  • Body Language

    Thumps Up

    In the Western world this signal is so commonly used and recognized it has become a language term in its own right: 'thumbs up' means approved. It's a very positive signal. Two hands is a bigger statement of the same meaning.


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