She divulged that it was ordained in the scriptures that he who offered pujan to his parents and then circumambulated them received the same merit as he who went around the earth. Ganapati hence married first showing that one who obeys the wish of the choicest devotee of God or his parents attains his desired wishes. Hence Ganeshji is invoked first in all auspicious events, rites and rituals such as marriage, opening ceremonies, groundbreaking ceremonies, yagnas and so on. The Shiva Puran cites another story. Prajapati had two daughters, Siddhi (wealth) and Buddhi (intellect). He approached Parvati and Shivaji for the girls marriage to Kartikeya and Ganeshji. However both girls wished to marry only the latter. Thus they married him. Siddhi gave birth to a son named Shubh (auspiciousness) and Buddhi to Labh (merit). Therefore when businessmen and merchants offer pujan to Ganeshji and Lakshmiji they write Shubh and Labh inside their account ledgers to invoke the two deities.