It was then, that Bharti Telecommunication Limited was incorporated and tied up in a technical bond with the Siemens AG of Germany for the manufacture of these push button phones. Towards the beginning of the 1990s, Mittal had started making fax machines, cordless phones and other such telecommunication gears. His first series of push button phones was named Mitbro.In 1992, came the lucky break, when the government, for the very first time, began issuing licenses for the mobile phone service. He bid for one license out of the four to be issued and was successful, since one condition was that the bidder should have some experience as a telecommunication operator.Mittal was the very first Indian entrepreneur who saw the mobile telecommunication business as a major growth area. Once his ideas and plan of actions were approved by the government in 1994, Bharti Cellular Limited (BCL) was founded in 1995 and the brand Airtel was launched.The BCL played a major role in bringing a major downfall in the STD and Local rates under a brand name Indiaone. To create Bharti Comtel, Mittal even attracted many key executives from Reliance ADAG, NIS Sparta. A joint venture deal with the Wal mart, the US retail giant was struck by Mittal in November 2006, to start a chain of retail stores across India.