Idiom of the Day
have an ace up one's sleeve
to have something that you can use to gain an advantage (in a card game the ace is often the most valuable card and a cheater could have an ace up his or her sleeve to use against an opponent)
I have an ace up my sleeve which should help me when I meet my boss tomorrow.
Ideas to Boost Business
Learn More About Your Customers
a. Learn more about customers than just the business theyre in.
b. Pay attention to local newspapers and let customers know you read about them.