| | In 1939, when Robert May, a copywriter for Montgomery Ward, wrote a promotional Christmas poem for that Chicago department store, its principal character was �Rollo� the Red-Nosed Reindeer, but the corporate executives didn�t like that name, nor did they approve of May�s second suggestion, �Reginald.� It was May�s four-year-old daughter who came up with �Rudolph,� and the title for a Christmas classic. |