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Might Draw Business

Burton Holmes, the lecturer, had an interesting experience while in London. He told some Washington friends a day or two ago that when he visited the theatre where he was to deliver his travelogue he decided that the entrance to the theatre was rather dingy and that there should be more display of his attraction.
Accordingly, he suggested to the manager of the house that the front be brightened up at night by electrical signs, one row of lights spelling his name "Burton" and another row of lights spelling the name "Holmes."
The manager told him it was too much of an innovation for him to authorize and referred him to the owner of the theatre. Mr. Holmes traveled several hours into the country to consult with the owner, who referred him to his agent in the city. The agent in turn sent Mr. Holmes to the janitor of the theatre.
I talked with the janitor and explained my plan to him for about an hour, Mr. Holmes said. "Finally, after we had gone into every detail of the cost and everything else, the janitor told me that the theatre was a very exclusive and high-class theatre, and that he would not put up the sign. I asked him why?"
Because it would attract too much attention to the theatre, the janitor replied.

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